The Smarter Way to Get Senior Marketing Help
What is a “Fractional” Marketing Manager?
A fractional marketing executive gives you senior-level strategy and hands-on execution — for a fraction of what a full-time hire costs.
Most small and mid-sized businesses don’t need a full-time Chief Marketing Officer. But they do need someone who thinks like one.
That’s where fractional marketing comes in. You get an experienced marketing executive working on your business — setting strategy, running campaigns, managing the details — without the salary, benefits, payroll taxes, and onboarding headaches that come with a full-time employee.
It’s one of the smartest financial decisions a growing business can make.
Let’s Talk Numbers
The average small business saves $40,000-$60,000 per year by going fractional instead of hiring full-time.
| Full-Time Marketing Manager | Fractional Marketing Executive The Back Office | |
| Annual Salary | $80,000 -$100,000+ | Pay only for the number of hours needed, as little as 10 hours/month |
| Benefits & Payroll Taxes | $20,000 – $25,000+ | None |
| Onboarding / Training Time | 30-90 Days | Hit the ground running |
| Experience Level | Varies | 30 years, proven results |
| Flexibility | Fixed | Scale up or down easily |
Will a Fractional Marketer Really Know My Business?
Fair question. Here’s the honest answer: the best ones know more than a typical hire — because they’ve worked across more industries, more budgets, and more problems than someone who’s spent their career at one or two companies.
With The Back Office, you’re not getting a generalist who dabbles. You’re getting someone who has grown online sales from $10K to $480K, managed $4M+ in ad budgets, and built marketing programs from scratch for businesses just like yours.
You bring the business. We bring the experience.
Ready to Stop Overpaying for Marketing?
Let’s have a straightforward conversation about what you need, what it would cost, and whether a fractional arrangement makes sense for your business. No pressure, no sales pitch — just an honest look at your options.
What Our Customers Are Saying About Us
“The Back Office was able to help us with the professional marketing services we needed from the beginning, long before we could afford the marketing team we thought we needed. Two years later, we are still working with them. It just makes sense for us.”
“We started working with The Back Office in mid 2025. By the end of the year, we already had a 40% increase in online sales.”